Make Poverty History: Political Communication in Action
An analysis of the production and consumption of the communications of "Make Poverty History," a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.
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A Short History of Make Poverty History
Make Poverty History as Brand
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accessed activist group actors analysis anonymous argue audience Blair Bob Geldof brand name campaign campaign's communications celebrities cent chapter charity Christian Aid coalition collective action frame collective beliefs Comic Relief complex cooption Coordination Team corruption coverage December Drewry drop the debt economic justice frame Edinburgh event fair trade February focus group focused G8 rally G8 summit global poverty going History's impact interested group interesteds and activists international development interview involved issues January Jubilee July June leaders Live8 MAC group MAKEPOVERTYHISTORY marketing mass communications mass public meeting member organizations messages mobilization Moderator Nelson Mandela NGOs Oxfam paign participant observation political opportunities poor countries Poverty History problem radical Richard Curtis sector social movement strategy Tearfund tension thing tion Tony Blair Trade Justice Movement understanding wanted white band World Development Movement world poverty