Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

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John Wiley & Sons, Mar 16, 2007 - Business & Economics - 256 pages
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If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
 

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User Review  - mochap - LibraryThing

Just skimmed this but it looks like it's full of great resources, organized in relation to each "tip". Not all relevant, but a good clearing house for resources. Read full review

Contents

Chapter 1 Introduction Understanding the Challenges of Entrepreneurship
1
Chapter 2 Grow with a Unique Idea Defining Your Venture
29
Chapter 3 Grow with Effective Organization and the Right Tools Time Is Money
51
Chapter 4 Grow with Planning You Need to Know How and Where Your Business Is Growing
71
Chapter 5 Grow with Financing and Money Management
87
Chapter 6 Grow with A Little Help from Your Friends The Best People to Help Your Business Succeed
108
Chapter 7 Grow with Innovative and LowCost Marketing Methods Original and Fun Ways to Promote Your Business
136
Chapter 8 Grow through the Media and Your Contacts Leveraging Positive Press Coverage for Your Business
148
Chapter 11 Grow with the Internet Its the Wild Wild Web You Can Survive and Thrive Online
224
Chapter 12 Grow with SpinOffs and New Product or Service Developments How Many Ways to Diversify?
245
Chapter 13 Grow into the Future How Far and Which Way Do You Want to Go?
262
Chapter 14 Grow with the Internet Its14 Ongoing Growth Additional Practical Tips for Maintaining and Sustaining Your Business
275
Additional Resources
317
About the Author
329
About the Foreword Author
331
Contributors
333

Chapter 9 Grow with Effective Advertising Tactics Getting the Best Ad for Your Money
178
Chapter 10 Grow with Smart Customer Relationship Management
205

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About the author (2007)

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.

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