Make Your First Million: Ditch the 9-5 and Start the Business of Your Dreams

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John Wiley & Sons, Jun 9, 2009 - Business & Economics - 208 pages
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Never has advice on making money been so essential! Many of the world’s most successful businesses started during an economic downturn, so don’t let the credit crunch stop you. Make Your First Million shows you how to go it alone and make the money come rolling in! This straight-talking reality-check is one of the UK’s bestselling entrepreneurship titles of the last 18 months and in this new edition Martin shows you just how important it still is to follow your dreams - even in tough times.

This edition includes a brand new introduction on why entrepreneurship is the right choice, even in the current financial climate.† Martin Webb started his first business in the recession of the early 90s and expounds the myths surrounding stating in a recession and outlines the possible benefits and advantages – as well as the cautions.

Includes:

  • A look at the personal attributes you’ll need and how to develop them
  • A real understanding of the impact of starting a business on your lifestyle and relationships
  • An outline of the skills and knowledge needed to make your enterprise thrive
  • Information on finance and how to minimise risk
  • A unique Entrepreneur’s Toolkit packed with practical steps to success

"The book contains a lot of advice for those with ambitious growth plans in mind." (Growing Business, June 2007)

"As a highly readable primer in the art of making a success of a start-up it takes some beating."† (Better Business, June 2007)

 

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Contents

SETTING UP IN A TOUGH MARKET
WHAT KIND OF BUSINESS?
FINDING THE MONEY
BEING REALISTIC
SO WHAT IS AN ENTREPRENEUR?
THE REAL BENEFITS OF PRACTICAL ENTREPRENEURSHIP
THE MAIN ATTRIBUTES OF AN ENTREPRENEUR
HAVE YOU GOT WHAT IT TAKES?
AND SO TO THE PEOPLE
THE NEXT OUTLET
ARGH NOT THE BUSINESS PLAN
BUILDING FAST
GETTING THE RIGHT PEOPLE TO DO A GREAT JOB
IMPROVING THEIR SKILLS
DELEGATE DON‚ T ABDICATE
CHANGING GEAR

DECIDE WHAT YOU‚ RE GOING TO DO AND WEIGH UP THE RISKS
WHAT IS A GREAT IDEA?
IDENTIFYING YOUR PRODUCT AND YOUR MARKET AND FINDING THE STARTUP MONEY TO ATTACK IT
DO YOU ACTUALLY NEED PREMISES?
FINDING THE RIGHT PREMISES
KNOWING YOUR COSTS AND YOUR BREAKEVEN POINT
DECIDING WHETHER OR NOT YOUR IDEA HAS LEGS
PLANNING THE MARKETING PROCESS
THEY ONLY DO IT ONCE GET A FIRST IMPRESSION THAT IS
FIRST IMPRESSIONS OF A WEBSITE
EXPANDING THE PRODUCT RANGE
SETTING A LONGTERM STRATEGY OUR FOURPRONGED ATTACK
1 THE GENERAL BUSINESS MODEL AND WORKING CAPITAL
2 RISK ASSESSMENT
3 GETTING THE STARTUP MONEY
4 DRAWING UP THE FIRST ROUGH FINANCIAL PLAN
5 THE DECISION TO LEASE PREMISES OR BUY THEM
6 DRAWING UP A DETAILED BUSINESS PLAN
7 THE FORMAL DOCUMENTATION OF STAFF APPRAISAL
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About the author (2009)

Martin Webb made his fortune by selling C-Side, the leisure company he co-founded in 1993. In 2004 he set up People's Pubs - the first chain in the UK that gives all its profits to local charities. As a serial entrepreneur, Martin has started a string of new companies. Martin is a presenter of Channel 4's "Risking It A"ll, the last series of which was watched by 2.5 million viewers. He is currently the face of Lloyds TSB business insurance and is a regular columnist for the Daily Telegraph.
In his spare time, Martin has been a keen sailor for many years and completed a trans-atlantic crossing in 2003. He is currently working towards his private pilot licence.

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