Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!

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Greenleaf Book Group Press, 2009 - Business & Economics - 148 pages
Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers: Deal Breaker 1: She doesn't want to play the game -- try being her ally, not her competitor; Deal Breaker 2: She doesn't think the salesperson views her as a legitimate decision maker -- don't make assumptions based on who she's with, how she's dressed, or how many questions she asks; Deal Breaker 3: She doesn't like the salesperson -- be friendly, but not too friendly; be helpful, but not condescending; be confident, but not dismissive; Deal Breaker 4: She doesn't trust the salesperson -- always tell the truth, even if it's bad news; Deal Breaker 5: She doesn't think the salesperson is the right person for the job -- if you can't help her solve her problem, find somebody who can. Riddled with revealing anecdotes, the book describes the male and female approach to the buying experience -- without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.

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User Review  - markdeo - LibraryThing

This book is a very good read from a psychological sales standpoint. Connie Podesta provides an insider's view into a woman's mind stating, "A woman wants her shopping experience to be personal ... Read full review

About the author (2009)

An organizational therapist and expert in the psychology of human behavior, Connie Podesta is internationally known for her high-energy, interactive, and entertaining sessions. Her business expertise combined with her diverse talents as a human resource professional and Board Certified Professional Counselor have enabled Connie for more than twenty-five years to help thousands of groups and individuals find more health, wealth, success, and happiness in both their personal an professional lives.

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