Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!
Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers: Deal Breaker 1: She doesn't want to play the game -- try being her ally, not her competitor; Deal Breaker 2: She doesn't think the salesperson views her as a legitimate decision maker -- don't make assumptions based on who she's with, how she's dressed, or how many questions she asks; Deal Breaker 3: She doesn't like the salesperson -- be friendly, but not too friendly; be helpful, but not condescending; be confident, but not dismissive; Deal Breaker 4: She doesn't trust the salesperson -- always tell the truth, even if it's bad news; Deal Breaker 5: She doesn't think the salesperson is the right person for the job -- if you can't help her solve her problem, find somebody who can. Riddled with revealing anecdotes, the book describes the male and female approach to the buying experience -- without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.
What people are saying - Write a review
LibraryThing ReviewUser Review - markdeo - LibraryThing
This book is a very good read from a psychological sales standpoint. Connie Podesta provides an insider's view into a woman's mind stating, "A woman wants her shopping experience to be personal ... Read full review