Making Better Sense: How Your Mental Models Define Your World

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FT Press, Sep 29, 2010 - Business & Economics - 9 pages
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This is the eBook version of the printed book.

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert Gunther. Available in print and digital formats.

Understand the mental models you use to view the world: how they help you, how they limit you, and how to overcome those limits.

Your mental models shape how you see the world. They help you quickly make sense of the noises that filter in from outside, but they can also limit your ability to see the true picture. They are with you always. They can be a great help, or keep you up at night without reason. How do they define your world?


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About the author (2010)

Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing, and Founding Director of the Wharton Fellows in e-Business Program, designed to help top executives transform their organizations in response to transformational technologies. He is also Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School’s think tank. One of the world’s most cited marketing authors, his books include Driving Change. Dr. Wind has advised many Fortune 500 firms and non-U.S. multinationals in financial services, pharmaceuticals, information, and consumer packaged goods, and has advised or directed many entrepreneurial ventures. Colin Crook is senior fellow of The Wharton School of the University of Pennsylvania, Advisory Board, member of Rein Capital, and editorial board member of the journal Emergence. He has served on numerous National Academy committees and advisory groups, is a Fellow of the Royal Academy of Engineering (UK), and served as Chief Technology Officer for Citicorp. Robert E. Gunther is co-author or collaborator on more than 20 books that have been translated into more than a dozen languages. He has appeared on CNBC’s Power Lunch, NPR’s Morning Edition, and numerous local and national radio and television programs.

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