Making Capital from Culture: The Corporate Form of Capitalist Cultural Production

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Walter de Gruyter, Jan 1, 1992 - Business & Economics - 300 pages
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Making Capital From Culture: Corporate Form Of Capitalist Cultural Production (De Gruyter Studies In Organization).
 

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Contents

The Corporations of Culture and the Production and Circulation of Cultural Commodities
1
2 The Contradictions of the Cultural Commodity
33
A Sectoral Analysis of the Culture Industry
61
The Creative Stage and the Project Team
95
The Formatting of Creativity
145
The Marketing of Cultural Commodities and the Making of Stars and Styles
185
The Publicity Complex and the Cycles of Fashion
229
8 A Postscript
263
References
269
Index
283
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