Making Innovation Happen: A Simple and Effective Guide to Turning Ideas Into Reality

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Allen & Unwin, 2001 - Business & Economics - 128 pages
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As competition for clients and customers gets tougher every day, businesses must constantly search out innovative ways of operating. This guide to promoting innovation in every level of a company offers simple techniques and advice that can be put to work immediately. Explaining innovation as a fluid business, it provides techniques for encouraging employees' creativity and implementing new ideas in products, positioning, reaching the market, internal operations, and customer service, without costing big money or wasting valuable time.

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CHAPTER ONE Introducing innovation
CHAPTER TWO How innovation works
CHAPTER THREE Getting innovation started
CHAPTER FOUR Juggling support
CHAPTER FIVE Tools of the trade

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Page 24 - There is no reason anyone would want a computer in their home.
Page 24 - telephone" has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.' Western Union internal memo, 1876 'The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?
Page 24 - We don't like their sound, and guitar music is on the way out.
Page 24 - Drill for oil? You mean drill into the ground to try and find oil? You're crazy." --Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859. "Stocks have reached what looks like a permanently high plateau." -- Irving Fisher, Professor of Economics, Yale University, 1929. "Airplanes are interesting toys but of no military value.
Page 25 - Louis Pasteur's theory of germs is ridiculous fiction." - Pierre Pachet, Professor of Physiology at Toulouse, 1872 "The abdomen, the chest, and the brain will forever be shut from the intrusion of the wise and humane surgeon." - Sir John Eric Ericksen, British surgeon, appointed SurgeonExtraordinary to Queen Victoria 1873 "640K ought to be enough for anybody.
Page 35 - The Grand Canyon is one of the natural wonders of the world.
Page 11 - You are trying to put as much distance as you can between you and the competition.
Page 30 - Once people have this sense of purpose, you can begin to explore what they have in common and how they can work together. This is the next step — Aligning. Aligning If your staff is now 'alight' with purpose, you have an organisation full of purpose — as everyone has the same purpose.
Page 38 - Shell was the first petroleum company to envisage the formation of OPEC and the sudden oil price shock that hit the world in 1973.

About the author (2001)

Michael Morgan is CEO of Herrmann International Asia, an international company specialising in creativity, innovation and thinking in business. He has had over 15 years' experience in helping people and organisations become more creative and innovative, working with companies such as Boral Limited, Ericsson Australia, Honeywell Limited, and the Singapore Civil Service.

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