Making Innovation Happen: A Simple and Effective Guide to Turning Ideas Into Reality

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Allen & Unwin, Apr 1, 2001 - Business & Economics - 128 pages
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As competition for clients and customers gets tougher every day, businesses must constantly search out innovative ways of operating. This guide to promoting innovation in every level of a company offers simple techniques and advice that can be put to work immediately. Explaining innovation as a fluid business, it provides techniques for encouraging employees' creativity and implementing new ideas in products, positioning, reaching the market, internal operations, and customer service, without costing big money or wasting valuable time.
 

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Contents

CHAPTER ONE Introducing innovation
1
CHAPTER TWO How innovation works
7
CHAPTER THREE Getting innovation started
14
CHAPTER FOUR Juggling support
56
CHAPTER FIVE Tools of the trade
69
INDEX
113
Copyright

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About the author (2001)

Michael Morgan is CEO of Herrmann International Asia, an international company specialising in creativity, innovation and thinking in business. He has had over 15 years' experience in helping people and organisations become more creative and innovative, working with companies such as Boral Limited, Ericsson Australia, Honeywell Limited, and the Singapore Civil Service.

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