Making Millions from Creativity: How to Sell a Marketing Services Agency. Rupert Ashe
'Making Money from Creativity' attempts to de-mystify the process of selling your agency, giving a step-by-step approach to grooming your company for sale, engaging advisors and managing the potential buyers of your agency.
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Agencies are special businesses
Reasons to sell your agency
Anatomy of a buyer
Getting ready to sell
whom to use and what to pay them
Due diligence DD
Sale and Purchase Agreement SPA
Partial sales and allpaper mergers
Glossary of terms
The Heads of Terms
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ability achieve acquire agency groups agency owners agreed amounts asset balance sheet better bidder brand Break Fee business cycle Buyer and Seller capital CHAPTER chemistry meeting company’s contracts Cordiant corporate finance adviser cost deal Deferred Consideration Dentsu Disclosure Letter dividends document due diligence process Earn-Out payments EBIT EBITDA ensure entrepreneur event Facebook future global growth Heads of Terms initial consideration integration issue listed company London Stock Exchange M&C Saatchi major client management team market capitalisation marketing services Marketing technology mergers and acquisitions minority holding multiple negotiation offer Option overseas paid parent company post acquisition post-tax profits potential pre-tax private equity profit and loss Publicis Groupe Purchase Agreement Put Option RESTRICTIVE COVENANTS risk salami slicing Sale and Purchase sale process seek shareholders shares staff Stock Exchange stock market substantial synergies Tokyo Stock Exchange trade transaction usually valuation warranties