Making Millions from Creativity: How to Sell a Marketing Services Agency. Rupert Ashe

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Troubador Publishing Ltd, Aug 30, 2012 - Advertising agencies - 96 pages
'Making Money from Creativity' attempts to de-mystify the process of selling your agency, giving a step-by-step approach to grooming your company for sale, engaging advisors and managing the potential buyers of your agency.
 

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Contents

Introduction
1
Agencies are special businesses
3
Reasons to sell your agency
12
Anatomy of a buyer
17
Getting ready to sell
20
The approach
26
whom to use and what to pay them
34
the negotiation
36
EarnOuts
50
Due diligence DD
55
Sale and Purchase Agreement SPA
60
Completion
67
Partial sales and allpaper mergers
72
Disputes
77
Conclusion
78
Glossary of terms
79

The Heads of Terms
45

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