Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions: The 21 Principles and Lost Secrets of Dr. J. R. Brinkl
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU'D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you!
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Wow, Great study in marketing principles; Kind of an off the wall topic from Dr. Brinkley but a good read if you want to know what to do to get your message out there