Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions: The 21 Principles and Lost Secrets of Dr. J. R. Brinkl

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Morgan James Publishing, 2010 - Business & Economics - 306 pages

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU'D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you!

* Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question!
* Two kinds of CLARITY essential for marketing success---missing from most businesses
* THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition
* The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to
* A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made!
* The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection
* The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you
INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising.
PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy's), and Avatar.

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Wow, Great study in marketing principles; Kind of an off the wall topic from Dr. Brinkley but a good read if you want to know what to do to get your message out there

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About the author (2010)

Dan S. Kennedy is a multi-millionaire serial entrepreneur; direct marketing consultant, strategic advisor and direct-response copywriter; and author of 14 business books including the popular "No B.S." series ( Chip Kessler is an entrepreneur and consultant specializing in health care industries, and is married to a cousin of Dr. John Brinkley.

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