Making Your Point: Communicating Effectively with Audiences of One to One Million

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St. Martin's Press, Jun 10, 2008 - Language Arts & Disciplines - 272 pages
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MAKE EVERY WORD COUNT

We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.

Learn:
-How to devise a simple strategic goal for every interview, meeting, or speech
-How to deliver your message in a way that will appeal to your audience
-How to make your messages positive, concrete, and empathetic
-How to use blogs, podcasts, and Web sites like YouTube to promote your message
-How to reach even the largest audiences one person at a time

 

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Contents

Introduction
1
Issues Messages and Emotions
9
Advice from Aristotle
27
Whats Your Point?
49
Preparing Powerful Presentations
71
Taking the Stage
86
The Media Landscape
118
Meeting the Media
145
When the Going Gets Rough
201
Talking About Danger
235
A Final Word
257
Copyright

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About the author (2008)

David Bartlett is senior vice president of Levick Strategic Communications and one of the country's most sought-after communications strategists and executive coaches. He has helped top executives at corporations, trade associations, nonprofits, and multinationals communicate effectively with a wide variety of key stakeholder groups. Dave served as president of the Radio-Television News Directors Association (RTNDA), as well as vice president of News and Programming for NBC Radio, managing editor for Metromedia Television News, director of News and English Broadcasts for the Voice of America, and director of Global New Services for the WorldSpace direct broadcast satellite system. He has written for the Media Institute, the Aspen Institute, the Media Studies Center, the International Press Institute, the American Journalism Review, Broadcasting & Cable Magazine, and the Federal Communications Law Journal.

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