Making an Impact Online: Creating a Website That Really Works...Without Breaking the Bank

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A&C Black, Sep 19, 2011 - Business & Economics - 208 pages

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.


Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!


This revised edition shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting


'a great little package' The Bookseller

 

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Contents

Introduction
1
1 Creating an effective Internet strategy
3
sort out a domain name an email account a website and get selling
25
3 Marketing your website
120
4 Building the back end of your Internet business
161
5 Make your business more efficient with the Internet
188
6 Strategies for a small business on the Internet
220
Its time for small businesses to think big
236
Index
238
Copyright

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About the author (2011)

Antoin O Lachtnain has worked with some of the world's largest telecomms equipment suppliers. He regularly speaks at conferences and seminars and was recognised as a 'Global Leader for Tomorrow' by the World Economic Forum 2000 in Davos.

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