Making and Marketing Music: The Musician's Guide to Financing, Distributing, and Promoting Albums

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Watson-Guptill Publications, 1999 - Business & Economics - 208 pages
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This complete and industry-savvy guide helps musicians of all levels make the album that best compliments their skills and meets their career objectives. From pre-project strategies to the glossy hit CD, this book reveals the who, what, where, when, and how of album making and the tools to sell and prosper in the business. The book explains what it takes to break into radio, TV, and print media, and shows how to take advantage of the growing opportunities to promote, market, and distribute music online. Interviews with top industry professionals and in-depth case studies give invaluable insight into every aspect of the business, making this an indispensable reference for all emerging and performing musicians.

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Making and Marketing Music: The Musician's Guide to Financing, Distributing and Promoting Albums

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Summers, a music industry journalist and the president of World View Media, shows "the easiest, most economical ways to make an album and get it heard." She walks the musician through the myriad ... Read full review


Choosing to Make an Album
Who and What You Need to Know
Raising Money

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