Making people respond: design for marketing & communication

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Madison Square Press, 1996 - Art - 144 pages
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Packaging should truthfully reflect the product it contains, says this excellent guide to good design.

If a product doesn't live up to what its package promises, the consumer will feel betrayed. An award-winning graphic designer examines this basic concept and shows how it applies to the creative process and to successful marketing. Included are designs ranging from food and beverage packaging to environmental graphic design for scores of national and international products, corporations, and public events. The impressive portfolio of work by the author-designer is accompanied by insightful text and photographs emphasizing the importance of seeing design through the eyes of the consumer.

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