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Conceptual framework and empirical setting
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American Economic Review analysis associated Chapter cluster conceptual context contingency approach contingency theory contingency variables conventional price theory cost-plus pricing customers degree of product demand curve Diamantopoulos Economic Journal effects emphasis empirical F-ratio factors firm Herfindahl Index impact of price importance attached Increase/maintain issues Journal of Marketing long-run managerial market characteristics Market concentration market environment Market growth Market price sensitivity market share market variables marketing mix microeconomic non-price competition number of competitors oligopolistic oligopoly Oxenfeldt Predatory pricing price changes price competition price decision-making price decisions price determination price leadership price review pricing behaviour pricing goals pricing literature pricing methods pricing model pricing objectives pricing policy pricing practices product groups product managers product markets product pricing strategy product substitutability profit maximization promotional price-cutting range reflect relevant response result sales volume satisficing short-run specific standard cost study of pricing suppliers Table theoretical versus vertical band Wied-Nebbeling Wiesbaden York