Making the Connections: Using Internal Communication to Turn Strategy Into Action

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Gower Publishing, Ltd., 2008 - Business & Economics - 364 pages
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Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication âe" why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.
 

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Contents

Preface
xi
Turning Communication to Advantage
61
Getting More Value From Internal Communication
63
Turning Strategy into Action
31
Going Global and Restructuring
65
Leading Change
705
Leading Engagement
707
Making Change Happen
737
Engaging Employees FacetoFace
769
Communicating Initiatives and Projects
209
Pulling It Together
251
Planning and Managing Communication
253
Repositioning the Role of the Internal Communication Function
289
Measuring Impact
327
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About the author (2008)

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

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