Making the Connections: Using Internal Communication to Turn Strategy Into ActionCompanies know that communication with their people is important. However, the road to incoherence is paved with good communications. Internal communication is often less than the sum of parts, because the parts do not fit together. This book looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. It is designed to help companies link the components of their internal communication together for a more effective result. 'Making the Connections' examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively. It describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. Based on extensive international experience of one of the most knowledgeable and leading authorities on internal communication, this book provides a step-by-step approach for creating best practice. |
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Contents
TURNING COMMUNICATION TO ADVANTAGE | 3 |
Improving internal communication | 21 |
Creating differentiation | 37 |
Restructuring and rewiring | 67 |
Networking knowledge | 95 |
PART ffl CHANGING COMMUNICATION | 123 |
Communicating projects campaigns | 151 |
CHAPTERS The management of communication | 175 |
Repositioning the role of the internal | 195 |
Information into interaction | 225 |
Measuring impact | 249 |
| 275 | |
Other editions - View all
Making the Connections: Using Internal Communication to Turn Strategy Into ... Bill Quirke No preview available - 2002 |
Common terms and phrases
achieve add value agenda approach audiences become best practice exchange better Body Shop brand values business strategy business units cation cent central chapter clear communication channels communication department communication plan company's competitive context coordination core corporate centre culture decentralized deliver differentiation discussion distribution effective efficiency employees employer brand ensure example face-to-face communication feedback feel focus focused global Hewlett Packard identify impact important improve increase individual initiative innovation interaction internal communication intranet investment involved issues key messages knowledge management leaders marketing means measurement munication network knowledge organization's organizations need outcome portfolio Pret a Manger priorities problems professional redefines reduce relationship relevant requires responsibilities restructuring role Rover Rover Group senior management share shift skills specific staff structure success supply chain supply chain management survey target Tesco three-letter acronyms understanding wider
Bibliographic information
| Title | Making the Connections: Using Internal Communication to Turn Strategy Into Action |
| Author | Bill Quirke |
| Edition | illustrated, reprint |
| Publisher | Gower Publishing, Ltd., 2000 |
| ISBN | 056608175X, 9780566081750 |
| Length | 286 pages |
| Subjects | › › Business & Economics / Business Communication / General |
| Export Citation | BiBTeX EndNote RefMan |