Making the Media Connection Topic Timing Type of Media: Using the T-Connector Formula for Marketing and Public Relations

Patricia Faulhaber

AuthorHouse, Jan 31, 2009 - Business & Economics - 180 pages

Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections?

Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing.

With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time.

The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections.

The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites.

to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula.

Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published.

Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.

Contents

• CHAPTER ONE INTRODUCTION: 1
• CHAPTER TWO: 13
• CHAPTER THREE: 21
• CHAPTER FOUR: 31
• CHAPTER FIVE: 35
• CHAPTER SIX: 51
• CHAPTER SEVEN: 59
• CHAPTER EIGHT: 67
• CHAPTER NINE: 77
• CHAPTER TEN: 87
• CHAPTER ELEVEN: 91
• CHAPTER TWELVE: 95
• CHAPTER THIRTEEN: 107
• CHAPTER FOURTEEN: 113
• CHAPTER FIFTEEN: 117
• CHAPTER SIXTEEN: 123
• CHAPTER SEVENTEEN: 129
• CHAPTER EIGHTEEN: 137
• CHAPTER NINETEEN: 143
• CHAPTER TWENTY: 149
• CHAPTER TWENTYONE: 155
• APPENDIX A: 159
• APPENDIX B: 161
• APPENDIX C: 164
• BIBILOGRAPHY: 169
• Back Cover: 175

About the author

Patricia A. Faulhaber Professional Writer for Business, Education, and Applied Technology _____________________________________________________________________________________ Ms. Faulhaber has been a writer and consultant in sales, marketing and public relations since 1985 for the technology, education and health care arenas. She has written hundreds of articles on public relations, marketing, technology, health care, education and going green. Her articles have appeared on a regular basis in nationally distributed magazines such as the Writers’ Journal and in several Ohio based newspapers and publications such as, Antique Collector, Wooster Weekly Journal and Graphic Publications’ weekly newspapers. She is also a contributor to several online news and article web sites including newsblaze.com and ehow.com and is a feature writer for suite101.com. Ms. Faulhaber has also written many, many technical manuals and instruction guides.

Bibliographic information

• Title: Making the Media Connection Topic Timing Type of Media: Using the T-Connector Formula for Marketing and Public Relations
• Author: Patricia Faulhaber
• Publisher: AuthorHouse, 2009
• ISBN: 1467840890, 9781467840897
• Length: 180 pages
• Subjects: Business & Economics / General