Making the Most of Exhibitions

Front Cover

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Contents

Why exhibit?
3
Selecting an exhibition
15
What will it all cost?
23
Support for British exhibitors overseas
49
Space booking and freebuild
60
The shellscheme or booth
68
Drawing up a programme
75
Methods of construction
85
Choosing your contractors
136
Placing the contract
146
Stand management
159
The content of your stand
171
Graphics for exhibitions
181
Stand promotion
192
Assessing the results
203
Typical organisers regulations
221

The British Exhibition Contractors Association 211
93
Structural systems
95
norm Double Form Octanorm Designing
105
Choosing and briefing a designer
120
Principles of exhibition design
129
The Association of Exhibition Organisers
232
Safety standards
239
Useful addresses and publications
247
Some facts and figures
257
Copyright

Bibliographic information