Making the News: A Guide for Activists and Nonprofits

Front Cover
Westview Press, 2003 - Language Arts & Disciplines - 289 pages
At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause – and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage – including news Web sites, viral e-mail, and more – this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

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Contents

PART ONE STOP BEING A BORE
7
PART TWO LANDING ON OPRAH IS
51
Starting Your Media Program
63
Copyright

27 other sections not shown

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About the author (2003)

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

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