Management Economics: An Accelerated Approach

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Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text.
 

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Contents

The Macro and Microeconomic Environments
3
1 Regression Analysis
38
Excel Regression Dialogue Box
39
Historical Data
44
Aggregate Output Prices and Economic Indicators
46
Case Study 2 1 Kauffmans Management Consulting
73
Money and the Financial Markets
74
Case Study 3 1 Economic Scorecard
101
Homes and Rounds of Golf
135
The Costs of Production
137
Case Study 5 1 Charles Betz Inc
156
Market Structures Firm Behavior and Pricing
158
Case Study 6 1 Permalens
188
Lasik Eye Surgery Data United States 20002009
190
Beyeotronics Costs of Production
196
Case Study 7 1 Bayview Electronic Components
210

Supply and Demand and Market Processes
102
1 The Market for Foreign Currency Exchange
129
DollarYen Currency Exchange Market
130

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