Management Information Systems: Managing the Digital Firm
Pearson Prentice Hall, 2007 - Information technology - 580 pages
Management Information Systems: Managing the Digital Firm,Third Canadian Edition, is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms'returns and maximize the value of their information technology investments. The text offers an accurate, current and complete coverage of management information systems using a variety of case studies, real-world examples and hands-on application software exercises.
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Management Information Systems: Managing the Digital Firm (book and Cd).
Kenneth C. Laudon
No preview available - 2005