Management Research Methodology: Integration of Principles, Methods and Techniques

Front Cover
Pearson Education India, 2009 - Business & Economics - 600 pages
2 Reviews
 

What people are saying - Write a review

User Review - Flag as inappropriate

This is a building block for any MBA or advanced researcher to read and present a research, between many other presentations, I find this as quality number one, that is why I started reading it to give me light in preparing my MBA thesis.

User Review - Flag as inappropriate

It is a very good book, which gives all the aspects regarding managemen research. I would like to appreciate the Authors.

Contents

Overview of Research in Management
18
Research Design
24
Research Design Process
30
Decisional Research with Mathematical Models
35
Suggested Readings
42
Logical Approach
48
Group Problem Solving Techniques for Idea Generation
58
Suggested Readings
65
NonParametric Tests
358
Summary
364
Bivariate Analysis and Hypothesis Testing
370
Nonparametric Methods of Association
382
Analysis of Experimental Data
388
Latin Square Design
394
Summary
403
Multiple Regression
409

Exploration for Problem Identification
76
Formulation of The Problem
88
Summary
94
5System Study and Problem FormulationAllocation
101
Research Proposal
108
Some Implicit Considerations
114
Ex Post Facto Research
158
Ex Post Facto Research by Nature of Study
164
Evaluation Research
180
Suggested Readings 119
188
Composite Modelling Methods
206
Modelling Research IIHeuristics and Simulation
218
Summary
241
4Illustration for Monte Carlo Simulation
249
Suggested Readings
257
Discriminant Analysis
420
Canonical Correlation Analysis
429
Other Methods
436
Multivariate Analysis of Data IIInterdependence Analysis
442
Multidimensional Scaling MDS
456
Summary
467
Questions and Exercises 470
485
Appendix AlSystem Concept
487
Appendix A3Some Research Findings on Creativity
494
Appendix CFormulae for Hypothesis Testing
508
Bibliography
533
Glossary
553
Index
567
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information