Management and Innovation in the Media Industry

Couverture
Cinzia Dal Zotto, Hans van Kranenburg
Edward Elgar Publishing, 28 déc. 2008 - 288 pages
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus o
 

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Table des matières

Innovation and Creativity in the Media Industry What? Where? How?
3
Understanding Innovation in New and Young Media Firms
15
Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets A General Framework and ...
37
INNOVATION RESEARCH
65
Towards a Methodological Foundation of Media Innovation Research
67
Promises and Challenges of Innovation Surveys The German Record Industry
87
STRATEGY AND INNOVATION PERFORMANCE
107
Transformations in the Media Industry Customization and Branding as Strategic Choices for Media Firms
109
Media Organizational Culture and Innovative Performance
151
Innovation through External Sourcing Activities An Overview of Major Trends and Patterns of the Telecommunications Service Provider Industry
173
INNOVATION MANAGEMENT
197
Diffusion of Innovation in News Organizations Action Research of Middle Managers in Danish Mass Media
199
Decision Making by Newspaper Editors Understanding Values and Change
215
Social Piloting as Testing Methodology for Media Innovations
241
Managing Innovation in Audience Measurement The US Case Studies of BookScan and the Local People Meter
263
Index
287

Strategies to Exploit the Advantages of New Targeting Technologies Realizing the Advertising Revenue Potential of Media Audiences
131

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