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UNDERSTANDING THE CHANNEL ENVIRONMENT
Retail Marketing Strategy
22 other sections not shown
agents Arthur Treacher's automobile beneﬁts brand Business Week buyers chain channel institutions channel management channel members channel services channel system channels of distribution Chapter Company company’s competition ComputerLand conﬂict consumers coordination costs counter trade customer service dealers delivery department stores developed difﬁcult discount discussed distribution channels distributors effective efﬁciently evaluating example Exhibit factors ﬁnancial ﬁnancing ﬁnd ﬁrms ﬁrst foreign franchise franchisors gross margin increase industry inﬂuence intermediaries inventory investment jobbers Journal levels Levi Strauss manufacturers marketing channel structure marketing ﬂows marketing functions marketing institutions marketing mix merchandise motor oil operations organizations percent personal computers physical distribution problems product line proﬁt proﬁtability programs promotional purchase recycling resellers retail retail institutions retail outlets sales volume Sears selling signiﬁcant Source speciﬁc supermarkets suppliers target market types vertical integration vertical marketing systems videotex warehouse Westron wholesalers wholesaling