Management in marketing channels
McGraw-Hill, 1980 - Business & Economics - 390 pages
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
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Channel Structure and Participants
The Legal Environment
9 other sections not shown
activities advertising alternative assortment behavior brand buyers chain chan channel arrangements channel design channel management channel members channel negotiation channel of distribution channel performance channel strategy channel structure channel system Chapter Clayton Antitrust Act Company company's competition conflict consumer cooperation cost dealers delivery department stores developed discount discussed distribution centers distribution channel distributor Dr Pepper economic Ernie Roberts example existing Federal Trade Commission firm Fisher-Price franchise functions goals Happy Grove increase industry innovation institutions interorganizational inventory involved jobbers Kramer major manufacturer manufacturer's margin marketing channel merchandise Morreaux Oakville operation percent physical distribution Playskool Pop Shoppe potential price discrimination problems product line profit public warehouses purchase relationships result segment selling Sherman Antitrust Act shipments situation soft drinks specific sumer suppliers tion toys trade transaction transportation units Vacation Motel vertical marketing W. T. Grant wholesalers WIFCO