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Innovate or Perish
Some Consequences of the Two Roles
BASIC PRINCIPLES UNDERLYING THE INNOVATIVE PROCESS
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acquire Alex Osborn allocation answer basic Bell System Bell Telephone Laboratories block diagram brainstorming C. E. Shannon combining communication convergent thinking costs decision difficulties divergent thinking effects energy or object enterprise estimates evaluation example fact functional block go ahead human brain idea ideogram important information processing Information Theory innovative effort innovative procedure innovative process innovative project input information kinds management scientists manager of innovation mathematical ment necessary noise novation objectives and goals operation organization overall particular patterns performance policies possible problem profit Project Definition proposal questions reports risk roadblock Rudolf Flesch schedules Shannon's theorem signals situation solve sometimes step successful innovation tactical technical things thinking tion top management understand unwanted vacuum tubes want or need wanted output words