Management mistakes and successes

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John Wiley & Sons, Jul 10, 2004 - Business & Economics - 360 pages
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Learn how to strategize like a top-notch manager!

Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.

In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.

Fully revised and updated, this Eighth Edition features 5 exciting new cases, including: Newell Rubbermaid: A Sour Acquisition Philip Morris (now Altria) Changes an Enduring Strategy Dell Computer: Rising to Dominate the PC Market Boeing Loses Industry Dominance to Airbus Hewlett-Packard's Merger with Compaq Computer: A Model of Success?

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Contents

Introduction
2
PARTI MANAGING CHANGE AND CRISES
9
McDonalds Struggles with Maturity
11
Copyright

26 other sections not shown

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About the author (2004)

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business Administration. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.

Before coming into academia, he spent 13 years in retailing with the predecessor of Kmart (S. S. Kresge). J.C. Penney, and Dayton-Hudson and its Target Subsidiary. Positions held included store management, central busying, and merchandise management.

His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing, Other books, Marketing Fundamentals, Retailing, Sales Management, and Marketing Research, followed.

In 1976, the first Marketing Mistakes book was published, and it brought a new approach to case studies, making them student-friendly and more relevant to career approach to case studies, making them student-friendly and more relevant to career enhancement than existing books. In 1983, Management Mistakes was published. These books are now in the tenth and ninth editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trusts, and Business Ethics Mistakes and Successes was published in 2005. He is listed in Who's Who in America and Who's Who in the World.

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