Management mistakes & successes

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Wiley, Feb 9, 1994 - Business & Economics - 419 pages
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Offering insights into the art of managerial decision making, this book presents contrasting cases of management errors and triumphs and the lessons learned from them. This edition contains more global, ethical and total quality management applications. Case studies involve such nationally known companies as IBM, Wal-Mart, Continental Airlines and Genentech.

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Contents

Introduction
5
The Giant Tumbles in Coping with Change
13
A Planning Delusion?
30
Copyright

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