Management of Multinational Companies: A French Perspective

Front Cover
Ulrike Mayrhofer
Palgrave Macmillan, Nov 28, 2012 - Business & Economics - 288 pages
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Multinational companies play a major role in the globalization process and contribute significantly to the creation of wealth in national economies. Today, there are about 82,000 multinational companies which possess 810,000 subsidiaries located across the world. In a rapidly changing environment, multinational companies need to find new management methods to improve their global
competitiveness.

This volume offers an innovative perspective of managerial practices adopted by multinational companies that operate in the French economy. It highlights the diversity of responses these companies have developed in regard to the challenges of market globalization. The authors examine the complexity of the internal organization of multinational companies, namely the management of headquarters–subsidiaries relationships, but also the performance of partnerships and networks they form with actors from other countries. The contributing authors present the findings of empirical investigations that they conducted on the management of multinational companies and provide explanations illustrated with quantitative data, examples and case studies of companies such
as Accor, Alcatel-Lucent, Crédit Agricole, Danone, EADS, GL events, Google, Pernod Ricard, Renault, Groupe SEB and Société Générale.
 

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Contents

List
Introduction
GrowthOpportunities
Internationalization Strategies of MNCs in the Wine Industry
The Governance
The
Ludivine ChalençonandEmna Moalla 7 The LegalFramework ofthe
JeanBaptiste Cartierand ChristopherMelin 8 Innovation Processes
Creating an Observatory of International Managerial Professions
How do MNCs Manage Successful Partnerships?
13
14
Conclusion
Copyright

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About the author (2012)

Ulrike Mayrhofer is Professor of Management at IAE Lyon (Institut d'Administration des Entreprises), Jean Moulin Lyon 3 University, France. She is the Director of the Magellan Research Centre and Vice-President of Atlas/AFMI (Francophone association for international management). She has written several books and case studies, as well as many journal articles on multinational companies.

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