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Trends in Client Organization
Clients International Advertising Policies
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15 per cent accounts adver Advertising Age agen agencies with branches agency service agency's asso associate agencies billings of U. S. branches abroad branches or associates Canadian Pacific Airline capable centralized guidance commission consumer cooperative advertising coordination corporate staff costs countries develop distributors domestic agency establish executive foreign associate foreign branch offices foreign locations foreign markets foreign media foreign offices headquarters home office international advertising international agencies international billings international department international division structure international media investment joint ventures large agencies Latin America licensees major manufacturers McCann-Erickson methods million minority interest multinational number of agencies Number of Branches offices abroad organization ownership personnel place advertisements placement planning and preparation profitable promotional programs public relations require serve clients abroad service abroad started from scratch subsidiaries tend tion tional tising total billings trend U. S. advertising agencies U. S. agencies U. S. companies United usually utilize utilized cooperative vary