Managerial Economics: Economic Tools for Today's Decision Makers

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Prentice Hall, 2000 - Business & Economics - 634 pages
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This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations.*Each chapter starts and concludes with a running case study of ahypothetical company called Global Foods'*Current business examples from the popular press (e.g., Business Week, the Wall Street Journal) are integrated throughout the text*International Application sections are interspersed throughout the textbook. Nearly every chapter includes a special section called International Application', which provides global application of the theory*NEW - Integrative chapter on economic concepts and tools*NEW - Chapter 2, The Firm and Its Goals, ' now includes new examples and a discussion on transactions costs and a discussion both on Economic Value

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Contents

Introduction
2
The Firm and Its Goals
23
Review of Mathematical Concepts Used in Managerial Economics
42
Copyright

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