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WHAT IS MARKETING?
FACTORS AND DEVELOPMENTS WHICH HAVE PLACED THE MARKETING IN A POSITION OF PRIME IMPORTANCE WITHIN THE COM...
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advertising budget alternatives approach attitude brand loyalty brand-switching buyer behaviour buying behaviour buying response changes choice company's competition competitors concerned consumer context decision demand side dependent determined differential advantage differentiated marketing direct distribution channels distribution policy distributors economic effect entrepreneur example existing expected factors firm firm's functions goals important increase industry influence limited manufacturer margin market coverage market research market segmentation market share market structure marketing activities marketing costs marketing instruments marketing mix marketing plan marketing policy marketing variables method motives needs non-price non-price competition objective goals organization particular penetration price percentage perfect competition personal selling phase potential pricing policy product cycle product development product differentiation product mix product policy production costs profit psychological prices purchase question relationship result return on investment revenues sales promotion sales volume sector selling price situation stage target group tasks tion turnover unit wholesale