Managing Corporate Reputations

Front Cover
Adam Jolly
Kogan Page, Jan 1, 2001 - Business & Economics - 197 pages
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Creating, maintaining and protecting reputation is becoming a central business discipline -- and not just in blue chips in the old economy. Managing Corporate Reputations is designed as a practical source of advice and reference for senior executives in both growing and established companies.

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About the author (2001)

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).

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