Managing Corporate Social Responsibility: A Communication Approach
John Wiley & Sons, Sep 7, 2011 - Business & Economics - 184 pages
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
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