Managing External Relations in Schools: A Practical Guide

Front Cover
Nicholas Foskett
Psychology Press, 1992 - Education - 232 pages
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The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.
 

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Contents

An Introduction to the management of external relations in schools
3
The organizational framework for external relations
20
From paternalism to partnership links with the LEAs
35
Links across the primarysecondary interface A primary perspective
49
Links with educational support services
64
Links with further education
80
Links with higher education
89
Liaising with parents
105
The school within the community
143
Institutional identity in the school context
159
Marketing the school as an educational institution
175
Marketing the schools facilities
187
Fundraising from external sources
196
External relations and the future
211
Appendix
220
References
222

Liaising with the media
118
Links with industry and employers
128

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