Managing Health Care Business Strategy
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
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CHAPTER 1 BASIC STRATEGY CONCEPTS
RESOURCES AND COMPETENCIES
LAW ECONOMICS DEMOGRAPHICS TECHNOLOGY
MARKET AND CUSTOMERS
INDUSTRY AND COMPETITORS
CHAPTER 6 DEFINING FUTURE DIRECTION OF THE ORGANIZATION
CHAPTER 7 FORMULATING CORPORATELEVEL STRATEGY
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