Managing Health Care Business Strategy

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Jones & Bartlett Learning, May 29, 2009 - Business & Economics - 344 pages
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This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
 

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Contents

CHAPTER 1 BASIC STRATEGY CONCEPTS
1
RESOURCES AND COMPETENCIES
31
LAW ECONOMICS DEMOGRAPHICS TECHNOLOGY
53
MARKET AND CUSTOMERS
75
INDUSTRY AND COMPETITORS
97
CHAPTER 6 DEFINING FUTURE DIRECTION OF THE ORGANIZATION
133
CHAPTER 7 FORMULATING CORPORATELEVEL STRATEGY
163
CHAPTER 8 FORMULATING SBULEVEL AND FUNCTIONAL AREA STRATEGY
199
CHAPTER 9 IMPLEMENTING THE STRATEGY
227
CHAPTER 10 MONITORING FINETUNING AND CHANGING THE STRATEGY
253
CHAPTER 11 STRATEGIC FINANCIAL MANAGEMENT
273
CHAPTER 12 STRATEGY IN OTHER TYPES OF ORGANIZATIONS
299
INDEX
329
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