Managing Health Education and Promotion Programs: Leadership Skills for the 21st Century

Front Cover
Jones & Bartlett Publishers, 2007 - Health & Fitness - 325 pages
The number and complexity of health promotion programs continues to grow as professionals, the public, and policymakers embrace prevention and health education as essential elements of the nation’s well being. Additionally, the scope of health promotion programs is increasing as globalization and shifting demographics (i.e. aging, immigration) expand the range of activities and initiatives underway. Unfortunately, while the need is great and growing, the requisite skills for managing these programs continue to have a mixed review. Managing Health Education and Promotion Programs, Second Edition specifically addresses management and leadership in health promotion programs. This book serves as a core text for students of public and community health, both at the graduate and undergraduate levels.
 

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Contents

EVOLUTION OF HEALTH EDUCATION HEALTH PROMOTION AND WELLNESS PROGRAMS
1
EVOLUTION OF MANAGEMENT ADMINISTRATIVE AND LEADERSHIP THEORIES
11
HEALTH AND QUALITY OF LIFE IN THE 21ST CENTURY
27
ORGANIZATIONAL DYNAMICS
39
BOARD GOVERNANCE AND RESPONSIBILITY
49
ORGANIZATIONAL CHARTS
63
LEGAL AND ETHICAL ISSUES
75
JOB DESCRIPTIONS
91
FISCAL CONTROL AND ACCOUNTABILITY
179
GRANT WRITING
187
PLANNING
199
MARKETING AND THE MEDIA
211
PROGRAM EVALUATION
227
TECHNOLOGY AND INFORMATION SYSTEMS
239
INFLUENCING PUBLIC POLICY
251
LEADING AND MANAGING INTO THE FUTURE
259

RECRUITING AND HIRING
103
COMPENSATION
117
PERFORMANCE INCENTIVES AND MOTIVATION
127
PERFORMANCE APPRAISALS
139
THE PAPER TRAIL OR ELECTRONIC RECORD
151
CAREER MANAGEMENT
159
BUDGETING
169
THE FUNDAMENTALS OF LEADERSHIP MANAGEMENT AND ADMINISTRATION
269
GLOSSARY
283
BIBLIOGRAPHY
299
AUTHOR BIOS
309
INDEX
311
Copyright

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