Managing Health Promotion: Developing Healthy Organizations and Communities

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John Wiley & Sons, 1995 - Health & Fitness - 229 pages
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This is a practical guide for the management of health care and health promotion. It will provide managers who are involved in this area with specific guidelines to enable them to design programs, adapt to new circumstances, and modify their approach to maintain success. Containing examples, case studies, and questions, this reference explains this increasingly relevant area of health care.
 

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Contents

What is health promotion and why invest in it?
1
How you can get from where you are to where you want to be
23
The steppingstones of health development
37
Quality improvement and health development
65
Audit and the management of health promotion
97
Setting goals and objectives and measuring achievements of health promotion
115
Improving management processes for health development
143
Learning from others involved in health development
167
Involving local people in health development
193
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