Managing Health Promotion: Developing Healthy Organizations and Communities

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John Wiley & Sons, 1995 - Health & Fitness - 229 pages
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This is a concise, practical and timely guide to the improved management of health promotion. It includes information on systems for quality improvement and audit of health promotion. It describes a developmental approach to intervention based on the values and processes of individual autonomy, democracy, mutual empowerment and community participation. Emphasis is placed both on how to create organizations and conditions which enhance health and quality of life, and on how to empower individuals and forge relationships through which everyone makes health gains. Recent research and evaluation is discussed in a practical way including how best to help people change their lifestyles and how to extend our outreach so that hard-to-reach groups become active participants. [Editor]
 

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Contents

What is health promotion and why invest in it?
1
How you can get from where you are to where you want to be
23
The steppingstones of health development
37
Quality improvement and health development
65
Audit and the management of health promotion
97
Setting goals and objectives and measuring achievements of health promotion
115
Improving management processes for health development
143
Learning from others involved in health development
167
Involving local people in health development
193
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