Managing Marketing Profitability

Front Cover
AMACOM Div American Mgmt Assn, 1969 - Business & Economics - 218 pages
0 Reviews

A recent Conference Board survey found that a staggering 53 percent of workers are dissatisfied with their jobs, but with the unemployment rate stubbornly high, searching for a new position may not be the answer.

Based on the author’s proprietary personality model used by over 50,000 professionals worldwide,Personality Power shows you how to identify and harness your corestrengths to immediately improve your job satisfaction—and, ultimately, your success.

After completing a simple 10-minute self-assessment, just turn to the in-depth chapter devoted to your personality type to:

• Discover your work-related strengths and potential blind spots

• Identify your ideal (and least-preferred) work environments

• Learn how best to communicate with and coach others with different styles

• Create a personal career roadmap complete with concrete steps for achieving your goals

• And much more

Featuring helpful charts, exercises, and inspiring success stories, Personality Powershows you how to leverage your natural talents and find the fulfillment and recognition you deserve.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Introduction
1
2 The SelfAssessment Test
5
3 How to Use This Book for Fast Results
14
Its Foundation and History
16
5 Greens Overall
19
6 GreenBackup Gold Extroverts
25
7 GreenBackup Gold Introverts
37
8 GreenBackup Red Extroverts
49
18 BlueBackup Red Extroverts
157
19 BlueBackup Red Introverts
169
20 Golds Overall
181
21 GoldBackup Blue Extroverts
186
22 GoldBackup Blue Introverts
198
23 GoldBackup Green Extroverts
210
24 GoldBackup Green Introverts
222
25 Adjusting to the Workplace Styles of Others
234

9 GreenBackup Red Introverts
61
10 Reds Overall
73
11 RedBackup Blue Extroverts
79
12 RedBackup Blue Introverts
92
13 RedBackup Green Extroverts
104
14 RedBackup Green Introverts
116
15 Blues Overall
128
16 BlueBackup Gold Extroverts
133
17 BlueBackup Gold Introverts
145
The Primary Styles
243
27 Negotiating Compensation
249
28 Generation Conflict or Personality Conflict?
255
29 SelfCoach Your Way to Success
263
Notes
268
Recommended Resources for Professional Development
270
Index
274
Copyright

Other editions - View all

Common terms and phrases

About the author (1969)

SHOYA ZICHY is the creator of the award-winning Color Q personality profile system. Formerly president of the Myers-Briggs Association of New York, her roster of impressive clients includes Merrill Lynch, Bank of America, UBS, and the U.S. Treasury. She is the author of the popular book Career Match.

Bibliographic information