Managing Sport: Social and Cultural Perspectives
David Hassan, Jim Lusted
Routledge, Dec 6, 2012 - Sports & Recreation - 344 pages
Contemporary sport is shaped by wider society. Today those managing sport must be aware of the broader social and cultural context within which it exists if their effectiveness is to be established and their careers defined. This book is the first of its kind to contextualise the wider social and cultural environment of sport management and explain the key issues and practical implications of this for those working, or intending to find employment, in the field.
Written by a team of leading international experts on sport management, the book explores important topics such as
As part of a comprehensive coverage of these and many other social issues, the reader is reminded of the fundamental requirement to properly appreciate the cultural sensitivities of the managerial environment in which they intend to operate.
Each issue is examined from the perspective of the manager or sport practitioner, and each chapter includes a range of useful features, such as case-studies and self-test questions, to encourage the reader to think critically about the role of sport in society and about their own professional practice. This is the first sports management textbook to be based on the thesis that a more socially aware manager is a more effective manager and thus should be regarded as essential reading for all sport management students.
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Chapter 1 Managing organizational performance in sport
a case study of Casablanca Morocco
an ongoing challenge for sport
Chapter 4 Sanctioned aggression or criminal sanction? Violence contact sports and the law
Chapter 5 Reviewing the role of UK central government in sports development
Chapter 6 Selling race equality to sports organizations challenges and limitations
the Special Olympics Youth Unified Sports programme
Chapter 8 Pain and injury within sporting cultures of risk
Chapter 11 Managing gender equity in sport
Chapter 12 The role of sport management in the creation of social capital
modernization policy and Practice
examining consumerism in the United Arab Emirates
the culture of vanity and measuring real benefit
Chapter 16 Corporate social responsibility in the sports industry
Chapter 17 The dark sides of sport governance
Chapter 18 The evolution of sport management in the twentyfirst century