Managing Technology for Corporate Success

Sampul Depan
Gower Publishing, Ltd., 1997 - 261 halaman
Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.
 

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Technology is Fundamental to Every Products Business
3
TECHNOLOGY AND CORPORATE INVOLVEMENT
15
Areas of Active Corporate Involvement
26
ASSESSING TECHNOLOGY POSITION
31
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46
Determining Competitive Strengths and Weaknesses
48
DEVELOPING TECHNOLOGY STRATEGIES
55
Deciding on Strategic Actions
61
Public Sector Funding
129
o Proactive Selling
137
o Generating Revenue
145
STRUCTURING TECHNOLOGY ACTIVITIES
153
Organisational Structure
162
The Trend towards Devolution
171
MAKING IT HAPPEN
183
Current Measurement Approaches
208

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75
What to Buy
112
Contract Technology Development
116
Longer Term Collaboration
123
Micro Measures
221
Does the Plan Translate into Long Term Shareholder Value?
248
Index
257
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