Managing Visitor Attractions: New Directions

Front Cover
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.

Divided into five parts, the book tackles the following topics:

· the role and nature of visitor attractions
· the development of visitor attraction provision
· the management of visitor attractions
· the marketing of visitor attractions
· future issues and trends


With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
 

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Contents

Introduction the role and nature of visitor attractions
2
Developing visitor attraction provision
37
The management of visitor attractions
103
Marketing visitor attractions
185
Future trends
253
Alan Fyall Brian Garrod and Anna Leask
299
Ken Robinson CBE
305
Index
307
Copyright

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