Managing Your Band: Artist Management : the Ultimate Responsibility

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Hal Leonard Corporation, 2003 - Music - 259 pages
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According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive new edition: includes an updated recording agreement with current industry language and a sample merchandising agreement; takes into account the many changes in concert promotion; and features descriptions of new legal battles. Use this book as a helpful reference for: touring, publicity, contracts, marketing, trademarks, copyrighting, enhancing creativity and much more. "Straight-forward and up-to-date, this is an easy-to-understand and all-encompassing primer for aspiring bands and managers." - Walter O'Brien, Owner, Concrete Management, Inc. (manager of Pantera and others) Dr. Stephen Marcone is Director of Music Graduate Studies and Professor of Music at William Paterson University in Wayne, New Jersey.
 

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Contents

PERSONAL MANAGEMENT
1
What is it?
2
Who should try it?
3
Recognizing the true artist
4
Choosing a manager
5
The daily ritual
6
The contract
7
Project management
10
The Structure
70
Product flow
73
Where the money goes
88
The companys share
90
Summary
92
THE RECORDING CONTRACT
93
The ingredients
96
Its value
112

So whats the secret?
15
Summary
16
THE CONTRACT
19
Why is it needed?
20
The agreement
21
Summary
27
LEGAL ASPECTS
29
Completing a search
31
Starting your own business
33
Partnership
34
Corporation
35
Limited Liability Company
36
Group breakups
37
Summary
38
Projects
39
MARKETING THE ARTIST
41
Scope of todays market
42
The role of the artist
44
Creating the image
45
The media tools
46
Media mix
47
The image makers
51
Direct to consumer marketing
52
Summary
53
Projects
54
THE TRANSNATIONALS
57
Integration concentration
58
Summary
63
THE RECORD COMPANY
65
Its role in the industry
66
Advances
67
Types
68
CARE AND FEEDING OF THE CREATIVE
155
The creative process
156
The creative product
161
Media check
181
Guiding the creative talent
182
Summary
184
Projects
185
TOURING
187
Tour objectives
188
Preparing
190
Booking
193
Budget
198
Concert rider
206
Choosing material for the performance
208
Publicity
209
Entourage
210
After the tour
213
Summary
214
Projects
215
MERCHANDISING ENDORSEMENTS SPONSORSHIP
217
The history
218
Definitions
219
Merchandising Agreement
222
Summary
229
Projects
230
BUSINESS MANAGEMENT
233
The role and function of a business manager
234
Financing a project
235
Summary
239
LEGAL BATTLES
241
Copyright

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About the author (2003)

Dr. Stephen Marcone graduated from Syracuse University with a B.A. and a Masters in Music. As a trumpet player, he was a member of an Epic Records recording group and toured the country taking an active role in the creative and managerial aspects of the ensemble. He holds an Ed.D in Instructional Design and is Director of the Music Management Program at the William Paterson University of New Jersey where he is also Coordinator of Music Graduate Studies.

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