Managing and Marketing Health Services

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Cengage Learning EMEA, 2002 - Business & Economics - 193 pages
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The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.
 

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Contents

Health care policy themes
1
Service design
23
understanding interorganisational relationships and networks
51
managing interorganisational service delivery
77
Understanding health care consumers
101
The changing consumer
121
Consumer evaluation of health care
139
Conclusion meeting performance expectations
171
Index
187
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