Managing by defining moments

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Hungry Minds, May 20, 2002 - Business & Economics - 270 pages
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  • Explains the author ?s concept of ?cohorts?, a new way of looking at age groups by examining what affected people in their formative years of 17-21.
  • Outlines the seven generational groups that are currently affecting the workplace?and the new ones that areemerging.
  • Presents new managing models and practical advice, based on the author?s experience with Fortune 500 companies, for working effectively with various age groups.
  • Discusses key physical, socioeconomic, and emotional factors that influence a particular generation?s behavior orprofile.

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Many Workers One Workplace
Using Cohort Analysis
Ghosts in the Corporate Attic

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About the author (2002)

Meredith is principal and founder of Lifestage Matrix Marketing.

Schewe has a Ph.D. in marketing from Northwestern University and is a tenured professor at the University of Massachusetts.

Alexander Hiam, MBA, is a corporate consultant whose clients include many "Fortune 500" companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

Karlovich is a veteran journalist and marketing communications writer.