Managing corporate media

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Knowledge Industry Publications, 1989 - Performing Arts - 198 pages
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Provides additional information on the role of computers in management and production, the media center's instrumental marketing role, and relevant legal issues.

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Contents

Overview of the Budgeting Process
9
Establishing the Department Budget
17
Cost Allocation Systems
31
Copyright

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About the author (1989)

EUGENE MARLOW, Ph.D., is Professor at Baruch College (City University of New York) and founder and president of Media Enterprises, a New York based television and radio production and consulting company.

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