Managing Global Alliances: Key Steps for Successful Collaboration

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Addison-Wesley Publishing Company, 1995 - Business & Economics - 220 pages
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Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.

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Contents

Preface
2
the three
12
The range of alliance structures
27
Copyright

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