Managing Technological Innovation: Competitive Advantage from Change
Linking Science and Technology to Economic Goals Within An Organization The growing service economy, the information superhighway, corporate reengineering—these are just a few of the major trends that have emerged in the decade since Frederick Betz published the seminal work on management of technology (MOT). In this new volume, Betz addresses these and many other important factors that have arisen from technological innovation and continue to influence the way technology is managed. Citing numerous case studies that illustrate the most successful approaches and analyzing those that did not succeed, Betz addresses basic concerns such as the ways in which technological innovation occurs and the concepts and techniques through which it can best be managed. He moves on to more specific challenges, such as the need to manage advances in software-based service technologies and the integration of service and manufacturing technologies. These issues are linked with the need to integrate organizational change with technological change and to use new technological tools to manage the new technologies. In this remarkable new volume, Frederick Betz:
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Managing with Technology
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