Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer

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Rockport Publishers, Sep 1, 2010 - Design - 208 pages
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Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this bookis visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

 

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Contents

Introduction
6
Design Process Overview Chart
10
Project Management
13
Project Setup
29
Planning
65
Budgeting 90111
91
Assembling the Team
113
Managing Creatives
135
Managing Clients
165
Profi tability
185
Directory of Contributors
200
Index
202
Bibliography
206
Resources
207
Acknowledgments
208
Copyright

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Managing the Design Process-Implementing Design: An Essential Manual for the ...
Terry Lee Stone
No preview available - 2010

Common terms and phrases

achieved activities additional agreement allow approval better bill brand budget called challenge chart clear client collaboration color communication completion concept costs create creative brief creative director dates decisions design firm design manager design project design team developed discussion effective estimate expectations expenses experience explains flow goals graphic design hourly rate idea identity important keep lead look marketing materials means meet ongoing packaging performance person phase planning possible powerful practice present pricing problem Profit project management relationship responsibilities revisions says schedule scope simple skills solutions sometimes specific strategy style success tasks team members things tool typically understand visual York

About the author (2010)

Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.

Bibliographic information

QR code for Managing the Design Process-Implementing Design
TitleManaging the Design Process-Implementing Design: An Essential Manual for the Working Designer
AuthorTerry Stone
PublisherRockport Publishers, 2010
ISBN1610580648, 9781610580649
Length208 pages
Subjects ›  › 

Design / Graphic Arts / General
  
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