Managing the Message: A Tool Kit for Health Service Communicators
Written in everyday language, this book cuts out the hype associated with the world of communications, to provide a practical approach to communicating effectively with the media, staff, patients and other key stakeholders.
With thought-provoking information and a wealth of practical exercises, hazard warnings and top tips, Managing the Message inspires and enables readers to ensure their organisation's messages are heard and understood clearly. It covers everything from newsletters and noticeboards, to PowerPoint demonstrations and the Internet.
Communication is at the very heart of human relations and organisational success. Whether you are responsible for communications in a large hospital, a primary care group or a local community service, this book will help you make sure you manage your messages and make them work for you.
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Organising to manage the message
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