Managing the Message: A Tool Kit for Health Service Communicators

Front Cover
Radcliffe Publishing, 2000 - Medical - 148 pages
0 Reviews
Written in everyday language, this book cuts out the hype associated with the world of communications, to provide a practical approach to communicating effectively with the media, staff, patients and other key stakeholders.
With thought-provoking information and a wealth of practical exercises, hazard warnings and top tips, Managing the Message inspires and enables readers to ensure their organisation's messages are heard and understood clearly. It covers everything from newsletters and noticeboards, to PowerPoint demonstrations and the Internet.
Communication is at the very heart of human relations and organisational success. Whether you are responsible for communications in a large hospital, a primary care group or a local community service, this book will help you make sure you manage your messages and make them work for you.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

How the media works I
1
Organising to manage the message
21
Lets start making it all happen
29
Radio and TV
53
What happens when it all goes wrong?
65
Internal stuff
83
The annual report
103
Calling for the cavalry
121
Hated the words and music loved the video
127
Advertising something else in your intray
131
Free colour supplement
137
Index
145
Copyright

Common terms and phrases

Bibliographic information